Balmain x H&M

   The Balmain x H&M collection is said to be "clothing for the next generation". It is a truly impressive collection combining quite a few styles; some of the pieces are very classy yet they have an element of chique to them whereas other would classify as glamorous. The combination of different styles makes the clothing easy to style and some of the pieces would accompany any basic piece possessed by most.

  The campaign itself was found to be quite impressive, featuring Kendall Jenner, Gigi Hadid and Olivier Rounsteig. The hi-tech and nearly robotic style of the campaign is symbolic of the term " next generation" which will, according to many, will be dominated by technology. Not only that, but it tend to be that in the future ,when everything will be computerised, an individual will need something unique and rather unusual to stand out and be able to make a statement, which is exactly what the collection is offering us.